Profit More from Your Independent Book Project
As an author, your book project represents months of effort and dedication, and it's crucial to leverage the potential benefits of printing and book fulfillment for maximum profitability. While print-on-demand may seem appealing due to its convenience, it brings significant sacrifices. They include losing printing options (trim size, cover stock, binding types, etc.), lacking direct customer contact, and substantial profit sharing with the print-on-demand company. In a nutshell, you surrender control over various aspects of your book project. Missing the opportunity to collect customer data also affects the future.
In contrast, fulfillment companies that offer book printing services provide an excellent alternative, allowing you to sell your books through various channels, including your website, set prices, retain customer data, and capitalize on upselling opportunities. Printing companies with digital capabilities often accommodate lower initial print runs, thereby reducing inventory costs and increasing profit margins on sold copies with the added benefit of same-day shipping. Conversely, opting for on-demand may lead to customer delays if print queues are backed up, negatively impacting customer service.
Full-service printers offer flexibility in book size, paper quality, and binding options, catering to specific requirements such as photo books or unique binding preferences. The ability to create a high-quality final product not only impresses readers but also ensures that your book is suited for its intended usage, enhancing its overall appeal and marketability. While most books in today's market are printed in perfect bound (paperback) form, it's essential to consider alternative formats such as hardcover or specialty binding to make a lasting and unique branding statement in a competitive marketplace.
Selecting the optimal binding and trim size enhance the potential for success and profitability, especially regarding word-of-mouth promotions where positive customer experiences can lead to increased sales and broader recognition. In conclusion, authors should carefully evaluate all available printing options before deciding. The choice of printing method and fulfillment arrangement can significantly impact the success and profitability of a book, making thorough consideration an essential step in the self-publishing process. Print on demand may sound easy, but carefully weigh the sacrifices before your sign.